B2B Lead Generation Advice
Archive for July, 2008
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If you or your company sells online and you need unlimited leads, when i say unlimited I mean Unlimited ASA many as you can process. The big craze right now is Local search.
I have been a master in local search before local search meant anything. But its finally catching on. Its about time.
Think about it guys, your not going to goto google if you want a Dry Cleaner down the street right? Well you are now. Because now with every keyword there is a city and state tied to it. And it pulls up every one in that area above the Regular search.
So if you need help taking over an entire state, city etc fill out this form below and I will make it happen for you. The good news for this one is its Instant. What Do I mean by Instant I mean 1 minute after setting it up for you its online and on the top. WOW.
For more information on this fill out the form below so we can discuss how many leads you can handle.
Nye O.
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The survey results demonstrate that tradeshow professionals find promotional products very effective in drawing attention to their tradeshow exhibit or event. More than 95 percent of respondents report using promotional products at their tradeshows and events.
The most commonly cited uses of promotional products by tradeshow professionals include:
- Increase name recognition—used by 79 percent of respondents
- Increase booth traffic—used by 64 percent of respondents
- Generate goodwill—used by 37 percent of respondents
- Attract new customers—used by 35 percent of respondents
- Generate interest in products—used by 34 percent of respondents
“Research shows most people keep promotional products for more than a year, and each time they use your imprinted product they actively engage with your brand,” says Paul Kiewiet, MAS, PPAI chair and vice president of Incentive Marketing, a CorpLogoWare affiliate.
“When you work with a qualified promotional consultant to select products well-suited for a specific audience, you will not only increase the number and quality of show leads you generate, you will elevate your brand by creating a powerful and positive brand experience.”
The three most commonly used promotional products at tradeshows and events are:
- Writing instruments: pens were most often mentioned
- Wearables: t-shirts, golf shirts and logoed shirts were most commonly mentioned
- Bags: totebags were most frequently mentioned
The top three ways in which tradeshow professionals measure the success of the use of promotional products are:
- 56 percent of tradeshow professionals used “increased traffic at their booths” to measure the success of using promotional products at their tradeshows and events.
- 40 percent of respondents measured the success of using promotional products by tracking sales growth.
- 25 percent of respondents measured the success of using promotional products by tracking customer retention.
The survey garnered a 10.56 percent response rate. A total of 264 respondents out of 2,500 attendees completed the survey. The margin of error for the survey was +/-5.71 percent at the 95 percent confidence level.
This means that if you conducted the same survey 100 more times, 95 out of the 100 administrations should yield results within +/- 5.71 percent of the current response percentages in the survey.
Respondents were given promotional products upon completion of the survey and their names were entered into a drawing for a chance to win an iPod.
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Lead Generation Using Promotional Products to Get FREE Media Coverage
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| Objective: | To educate consumers and policymakers about the environmental friendliness of the advertiser’s Simple Green cleaning products and to increase overall market share. |
| Strategy Execution: | Through various avenues including the advertiser’s EGBAR (Everything’s Gonna Be All Right) Foundation, whose objective is to help people clean up the world, a variety of imprinted promotional products communicated the products’ environmental advantages. Trade shows, beaches, ball parks, military bases, government facilities, toxic waste sites, retail grand openings and neighborhood clean-up sites were among areas targeted. To remind the advertiser’s sales personnel of occasions where their support would be needed throughout the year, a large imprinted desk calendar pad (made from recycled paper) was sent via UPS. The EGBAR mascot was used on most of the specialty items and promotional products including imprinted pins worn by volunteers and given with Promotional product samples at public gatherings. At trade shows, a booth game labeled the Envirotoss asked participants to toss bean bags at holes labeled with product features (e.g., non-toxic) to win custom imprinted folding nylon Custom imprinted totes, imprinted tree-growing kits and other promotional products. |
| Results: | Many of the clean-up efforts and the advertiser received media coverage, and overall sales of the Simple Green line were up 21 percent over the previous 12-month period. |
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| Objective: | To increase the number of cardholders by 200 for the year, while emphasizing library services to Hispanic residents new to the community. |
| Strategy Execution: | June 6 was designated “Discovery Day,” a day targeted to the entire community to encourage use of the Lamont Branch Library. Special emphasis on the migrant Hispanic youth and adult population was promoted with a bi-lingual theme, “Leer! Saber! Vivir!” (”To Read! To Know! To Live!”). Banners were hung in the library and in schools, and the program staff spoke in classrooms and passed out imprinted balloons, bookmarks and pencils to promote the Discovery Day open house. Public service announcements were made on English and Spanish language stations, and a direct mail flyer served as an invitation as well as a map to the library. Imprinted bookbags containing frisbees, drink bottles, yoyos and pencils were distributed at the circulation desk to those applying for new cards. Logo-imprinted T-shirts and candid photographs were awarded in prize drawings which also served as incentives to return to the library to claim the items. |
| Results: | A reported 169 new library cards were issued on “Discovery Day,” with 147 to the Hispanic target audience, meaning more than 85 percent of the annual cardholder goal was met. A waiting line had formed for the library’s 10 a.m. opening the day of the promotion. |
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