B2B Lead Generation Advice
Promotional Products for Lead Generation Opening New Accounts Trade Show Promotional Products
Archive for August 28th, 2008
 |
|
| Objective: | To increase patient base by four new families and obtain referrals from existing patients. |
| Strategy Execution: | Since fear is one reason many people do not go to the dentist, a recruiting campaign adopted a “Relaxadactyl.” Tied to the dinosaur craze, this cartoon dinosaur “Relaxadactyl” was an easy-going character who loves to relax and any toothbrush-using dude that loves life and unwinds with its dentist. A magnet mailer offered a free logo T-shirt for an appointment for new patients or a referral by existing patients. The mailer graphics and copy emphasized the theme, e.g., “Why Is This Relaxadactyl Smiling?”, with the tag line “Going To The Dentist Is Fun.” |
| Results: | The client reported 20 new clients as a result of the promotion. It was also noted that NBC News did a feature story. |
To get Lead Generation Advice Articles in your Inbox when I post, make sure to subscribe to LeadGenerationAdvice.com!
Related posts
Click Here to request more information on:
"Promotional Products Making your Logo fun and Inviting"
read users' comments (0)
Download your copy of our Free Report: "6 Ways To Monitor and Test All Your Marketing and Promotion Efforts to Maximize Every Promotion Dollar You Spend!"
Click Here to Download...
Some of our Clients
Bad Behavior has blocked 186 access attempts in the last 7 days.