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Archive for September 10th, 2008
09.10.2008 Author: Nye Ohrberg
Promotional Products “A Program of Promotional Products and Sales calls”
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| Objective: | To secure new clients. |
| Strategy Execution: | Potential clients of Advertising Products Company began receiving promotional product items that piqued their curiosity. The products featured the name of the prospect’s assigned sales rep, but did not explain exactly who that sales person was or what the meaning was behind the series of promotional items. After sending four desk items to the potential client, sales personnel followed up the program with telephone calls. |
| Results: | It was reported that the program created almost $155,000 in new business. |
| Supplier: | Prime Resources Corp Punch Products Galaxy |
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