B2B Lead Generation Advice
Promotional Products for Lead Generation Opening New Accounts Trade Show Promotional Products
Archive for September 17th, 2008
To get MORE Lead Generation Advice emailed to your Inbox each time I post, Click Here to Subscribe. Thanks for visiting!
 |
|
| Objective: | To increase sales and open new accounts in a targeted group of larger and growing companies. |
| Strategy Execution: | Six hundred bi-fold mailers with perforated business reply cards were sent to a carefully selected group of companies with significant growth in the Dallas/Fort Worth area. The promotion invited the recipient to return the mailer for a free pair of imprinted scissors. Scissors were distributed in person as well as by mail. |
| Results: | Sales increased the following year by 25 percent and more than eight new large accounts resulted directly from the promotion. |
To get Lead Generation Advice Articles in your Inbox when I post, make sure to subscribe to LeadGenerationAdvice.com!
Related posts
Click Here to request more information on:
"Promotional Products ” Giving them a reason to Contact You”"
read users' comments (0)
Download your copy of our Free Report: "6 Ways To Monitor and Test All Your Marketing and Promotion Efforts to Maximize Every Promotion Dollar You Spend!"
Click Here to Download...
Some of our Clients
Bad Behavior has blocked 159 access attempts in the last 7 days.