This little bit of genius was just installed in downtown London to promote the DVD release of 28 Weeks Later. To many it probably looks like a larger than life crazy maze thing with a URL, however to those in the know it is much more.
The poster is actually a giant QR code. A QR code acts like a Three-Dimensional barcode and modern smart phones have the capability of decoding them. QR codes have the ability of encrypting both text and images which are then revealed by mobile devices.
This poster actually says in plain text “It’s back on DVD September 10th” which is a little disappointing considering the context of the movie… I was hoping for an image of a flesh eating zombie.
None the less, the application of this unique technology is still really fascinating and it will be exciting to watch where this pops up next.
Want to implement a multi step direct response marketing campaign using a QR code call us today we have office in every major city…
Nye
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See how Google is using QR codes! And you should be too…
What’s that bar code?
This unique bar code on the lower right of the sticker (known as a QR code) lets customers - and potential customers - instantly learn more about a business, by visiting a mobile version of the business’ Place Page on any supported phone. Here’s more on how it works and what you can do with it:
- Make sure your phone can scan a QR code with its camera, either with an application that you download or via software that’s already installed on your phone. To find out what application to use for your phone, we recommend doing a Google search for the model of your phone along with “QR reader”.
- When you see a QR code, use your phone’s application to scan it. If you’re scanning a QR code on one of the window decals that we’ve sent to thousands of U.S. businesses, you’ll quickly be taken to that business’ mobile Place Page on Google, where you can:
- Read reviews to see what other users think about the business
- Find a coupon that the business has posted to their Place Page
- Star the business to remember to check it out later, or to remember to visit again
- Leave a review right after you leave the business. What’s a better time to write what you think, than when you’ve just visited?
Ready to try it? You can try scanning this code from your phone right now. (Hint: It will take you to google.com)
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A QR Code (Quick Response Code) is a special kind of bar code that can be read by mobile phones and can contain a link to a website or other online information. We are going to use QR Codes to create a real life “follow me” button for my.SXSW on every badge.
Along with your badge photo, you will have a square bar code to scan. When you meet someone at an event, let them scan your badge with their smart phone, and they will automatically be following you on my.SXSW, where they can message you or access your contact information (depending on their privacy settings). Hopefully, this will cut down on the paper footprint of SXSW by reducing the need for business cards.
After the event, it is easy to download all your my.SXSW contacts to your address book. Just export(.csv download) your my.SXSW Contacts and import them into your favorite email, address book, or contact application.
You are just 2 steps away from connecting digitally:
- First, download a reader to your phone.
- Then, scan the badge.
Still have questions? Check out our
QR Code FAQ.
Once your reader is installed, you need to find a QR Code to scan. We’ve included one at the top of this page as an example. It takes you to our QR Code landing page that contains all the details on SXSW 2010’s mobile content
You also want to make sure your phone is close enough that the code takes up the majority of the screen but is never cut off by the edges.
Depending on the reader and your type of smart phone, you may have to take the photo yourself or it might do it automatically. The reader will then decode the QR code and present you a link to “sxsw.tv/xxxx” that’s the short URL to friend that person. Follow that link, and you are now connected on my.SXSW.
Don’t have your badge to practice with? Use our demo code at the top of this page.
Download a Reader to your phone.
The first step to scanning a QR Code is to download a reader. For your phone to work it needs a camera and a connection to the internet. The easiest way to download a reader is to use link.me/sxsw a reader selector run by our friends at QM Codes. Just go to this site, and it will automatically download the correct reader for your phone. Want to be a power-user and download it yourself? Here are a few of our suggestions:
Scan the Badge.
It is super easy to scan a badge. First, activate the QR reader on your phone. Then, aim your camera at the code, the camera should be centered and on level with the tag, just like it was evaluating a fine painting. 
If you’d like to take your next trade show to the next level using QR codes fill out the form below and I will personally show you how…
Nye
To get Lead Generation Advice Articles in your Inbox when I post, make sure to subscribe to LeadGenerationAdvice.com!
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