This entry was posted on Tuesday, May 13th, 2008 at 1:06 pm and is filed under Stimulating Sales Meetings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
B2B Lead Generation Advice
Promotional Products for Lead Generation Opening New Accounts Trade Show Promotional Products
To get MORE Lead Generation Advice emailed to your Inbox each time I post, Click Here to Subscribe. Thanks for visiting!
 |
|
| Objective: | To encourage attendance and provide positive reinforcement for a training seminar. |
| Strategy Execution: | At its Bohemia, NY headquarters, the company conducted a series of new-hire orientations for its worldwide sales force. This was intended to acquaint attendees with the company’s culture, policies and procedures, products and sales strategies. Logo-imprinted portfolios, ballpoints, brass paperweights and mouse pads were distributed to all attending salespeople and presenters at the beginning of the seminar. Attendees were encouraged to collect colleagues’ business cards to insert in the attractive card holder they received. For a “graduation” gift, the senior sales vice president presented class members a lapel pin. |
| Results: | Well-received by the target audience, the quality promotional gifts acted as incentives to attend and present at the seminars, according to Symbol’s design and media specialist. |
To get Lead Generation Advice Articles in your Inbox when I post, make sure to subscribe to LeadGenerationAdvice.com!
Related posts
cforms contact form by delicious:days
Leave a Reply
Download your copy of our Free Report: "6 Ways To Monitor and Test All Your Marketing and Promotion Efforts to Maximize Every Promotion Dollar You Spend!"
Click Here to Download...
Some of our Clients
Bad Behavior has blocked 157 access attempts in the last 7 days.