B2B Lead Generation Advice

Hi Everyone

We have reached a defining moment where companies will be rewarded handsomely if they partner with their sales teams to leverage the current appetite for change.

But this new maxim begs two big questions that necessarily should dominate your strategic thinking and strategic focus:  

What to do?

How to do it effectively?

A cohesive sales strategy that the entire team can rally around – and one that produces perceptible, profitable, repeatable results – is the key to sales success in this evolving new economy

Yet again…

What kind of strategy?

How to do build it and implement it?

Well…

·   What if you could increase sales force effectiveness to the point that your team was getting an 80% to 90% call-back rate from voicemails alone?

·   What if your sales team could not only get passed the gatekeepers but bypass them entirely, reaching key decision makers as much as 92% of the time?

·   What if your salespeople could establish credibility early – or even immediately – in the sales process in the minds of prospective customers?

·   What if your sales team could escalate their points of contact to more strategic levels within the account, dealing directly with decision makers who have the budget, authority, and strategic vision to pull the trigger on a purchase?

·   What if your sales representatives could effectively position your solution against the offerings of your competitors, recognize and overcome potential obstacles, and handle objections almost before they are raised?

·   What if you could communicate, emphasize, and support a genuine value proposition to stimulate a sense of urgency that would motivate prospects to wrap up business now, not later?

·   What if your salespeople could get more opportunities to present and close to qualified, interested prospects?

·   What if all these things could happen at the same time?!?

They can…

Let me show you how I just did it for the commercial janitorial sector and figured out all the challenges… Then solved them 1 by .1.

Challenge 1:  Create a voice mail that made the decision maker curious enough to want to call janitorial sales person back.

Result: Done we get any janitorial company a call back on voice mail at 83%. Much better than 0 right?

Challenge 2: They were tired of hearing their sales people saying: Hi My name is john I was wondering If i could offer you a free estimate on your janitoral service and save you money? No thanks we are happy with our current cleaning company! Blah Blah…

Result: What if your sales team could not only get passed the gatekeepers but bypass them entirely, reaching key decision makers as much as 92% of the time?

Imagine using an e-mail first that doesn’t try to sell anything but simple raised thier curriosity in you! Before someone becomes curious nothing can happen…

E-mail that states a special gift is on its way be on the look out it should be arriving in the mail soon?

Then a direct mail box arrives a few days later- Take a look

Result:Imagine getting 100% of your messages opened by decsion makers then 100% read then 100% remembered WOW and now imagine your sales team calling and saying is …. their whats this in reguards to? Tell him that its the guy who mailed him the white glove in the trash can last week!  WOW now at almost 92% you get to talk to decision makers live…calling new accounts and number 1 getting to talk to the actual person who makes the decision!  

Did you know that janitoral companies who are using this program right now are experiencing atleast 7-10 new $1000-$50,000 a month commercial janitoral cleaning accounts and its all done for them…. They are getting and ROI of like 1000% and conversions are anywhere from 26-62% response… Even better we fixed the next problem which was once they get the appointment we thought they could handle it from their but after working with alot of them we found out different so we created the next step which was once the go on intial walk through.  

We created an urgency to move forward rather than just offering a cheaper price… So we created a walk through process that everyone gets 82% response at moving client forward with out having to lower the price!

If interested in what that was call me!

Nye 

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