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| Objective: | To promote two area open house celebrations and introduce clients to newly released products. |
| Strategy Execution: | Using the humor of the Marx Brothers to attract the attention of clients, Facilitek sent out invitations containing fake plastic noses, mustaches and glasses, similar to those worn by Groucho Marx. Visitors were asked to wear the disguise to the open house to qualify for a drawing. Clever copy on the invitation announced “Facilitek NOSE about Office Furniture” (next to the nose) and “We STASH Your Furniture Until You are Ready for Delivery” (next to the mustache). Special clients received a unique desk clock shaped like an office chair while the service crew handed out T-handle screwdrivers as appreciation gifts. Everyone got into the spirit of the event as clients waved their chocolate cigars around and did their best Groucho impersonations. A Harpo Marx look-alike was even in attendance for a fun and memorable evening. |
| Results: | The open house for one showroom was attended by 50 percent of the invited guests–resulting in $50,000 dollars in sales. The second reported an attendance of 33 percent and two 3-year projects totalling $2.1 million. |
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