This entry was posted on Tuesday, July 1st, 2008 at 11:03 pm and is filed under Opening New Accounts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
B2B Lead Generation Advice
Promotional Products for Lead Generation Opening New Accounts Trade Show Promotional Products
To get MORE Lead Generation Advice emailed to your Inbox each time I post, Click Here to Subscribe. Thanks for visiting!
 |
|
| Objective: | To increase the number of cardholders by 200 for the year, while emphasizing library services to Hispanic residents new to the community. |
| Strategy Execution: | June 6 was designated “Discovery Day,” a day targeted to the entire community to encourage use of the Lamont Branch Library. Special emphasis on the migrant Hispanic youth and adult population was promoted with a bi-lingual theme, “Leer! Saber! Vivir!” (”To Read! To Know! To Live!”). Banners were hung in the library and in schools, and the program staff spoke in classrooms and passed out imprinted balloons, bookmarks and pencils to promote the Discovery Day open house. Public service announcements were made on English and Spanish language stations, and a direct mail flyer served as an invitation as well as a map to the library. Imprinted bookbags containing frisbees, drink bottles, yoyos and pencils were distributed at the circulation desk to those applying for new cards. Logo-imprinted T-shirts and candid photographs were awarded in prize drawings which also served as incentives to return to the library to claim the items. |
| Results: | A reported 169 new library cards were issued on “Discovery Day,” with 147 to the Hispanic target audience, meaning more than 85 percent of the annual cardholder goal was met. A waiting line had formed for the library’s 10 a.m. opening the day of the promotion. |
To get Lead Generation Advice Articles in your Inbox when I post, make sure to subscribe to LeadGenerationAdvice.com!
Related posts
cforms contact form by delicious:days
Leave a Reply
Download your copy of our Free Report: "6 Ways To Monitor and Test All Your Marketing and Promotion Efforts to Maximize Every Promotion Dollar You Spend!"
Click Here to Download...
Some of our Clients
Bad Behavior has blocked 159 access attempts in the last 7 days.