This entry was posted on Wednesday, September 10th, 2008 at 11:36 am and is filed under Nye's Say. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
B2B Lead Generation Advice
Promotional Products for Lead Generation Opening New Accounts Trade Show Promotional Products
09.10.2008 Author: Nye Ohrberg
Promotional Products “A Program of Promotional Products and Sales calls”
To get MORE Lead Generation Advice emailed to your Inbox each time I post, Click Here to Subscribe. Thanks for visiting!
 |
|
| Objective: | To secure new clients. |
| Strategy Execution: | Potential clients of Advertising Products Company began receiving promotional product items that piqued their curiosity. The products featured the name of the prospect’s assigned sales rep, but did not explain exactly who that sales person was or what the meaning was behind the series of promotional items. After sending four desk items to the potential client, sales personnel followed up the program with telephone calls. |
| Results: | It was reported that the program created almost $155,000 in new business. |
| Supplier: | Prime Resources Corp Punch Products Galaxy |
To get Lead Generation Advice Articles in your Inbox when I post, make sure to subscribe to LeadGenerationAdvice.com!
Related posts
cforms contact form by delicious:days
Leave a Reply
Download your copy of our Free Report: "6 Ways To Monitor and Test All Your Marketing and Promotion Efforts to Maximize Every Promotion Dollar You Spend!"
Click Here to Download...
Some of our Clients
Bad Behavior has blocked 159 access attempts in the last 7 days.