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10.03.2008 Author: Nye Ohrberg

Promotional Products “Bubbles and Blues”

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Company Name: Net Effect Systems
Award Level: Silver
Industry Category: Wholesalers & Manufacturers
Industry Name: Computer Software and Hardware Manufacturers
Promotional Objective:
    • Award Year: 2000
    Promotion Amount: $10 or More
    Distributor: LPA Promotions
    Objective: To introduce Net Effect Systems and its products to potential new customers and to attract 100 targeted prospects to a trade show social event.
    Strategy Execution: Prior to a San Francisco trade show, Net Effect Systems mailed invitations to 400 prospective clients for a “Bubbles and Blues” launch party to be held at the trade show. The mailing consisted of an invitation, RSVP card and a matte-glazed tulip-shaped coffee mug, and a bottle of bubble solution featuring the company’s new logo and tag line. Follow-up calls were made to thank the guest for their RSVP or to solicit a response. At the party, bubble pens were given out, and employees wore white denim shirts embroidered with the logo on the front and tag line on the back. Green embroidered polo shirts were given to key prospects during the party. The “Bubbles and Blues” (champagne and blues music) party was a smash and launched several valuable client/customer relationships for the young company.
    Results: Net Effect reached 100 percent of its year-end goal for signing on new clients, and 70 percent of those new clients grew from the “Bubbles and Blues” party.

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    This entry was posted on Friday, October 3rd, 2008 at 7:56 am and is filed under Nye's Say. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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