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B2B Lead Generation Advice
Promotional Products for Lead Generation Opening New Accounts Trade Show Promotional Products
09.02.2008 Author: Nye Ohrberg
Promotional Products Generate New accounts With Multi-Sequential Marketing
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| Objective: | To broaden client base and generate additional revenue. |
| Strategy Execution: | The five top distributors of this manufacturer’s heavy equipment loaders submitted names of prospects for this three-part mailing. The first mailing was a 5 x 7 rosewood picture frame to “get the picture” on the company’s quality products. No imprint on the frame made it usable for home or office. The second mailing was a stop watch (highly used in their industry) with the manufacturer’s personalized message “Stop…It’s Time to Make a Change.” A personalized rosewood box with weather instruments to correspond to the industry’s dependence on good weather was sent last. |
| Results: | It was reported that six new clients were obtained resulting in over $1 million in new revenue. |
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