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B2B Lead Generation Advice
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| Objective: | To increase sales and open new accounts in a targeted group of larger and growing companies. |
| Strategy Execution: | Six hundred bi-fold mailers with perforated business reply cards were sent to a carefully selected group of companies with significant growth in the Dallas/Fort Worth area. The promotion invited the recipient to return the mailer for a free pair of imprinted scissors. Scissors were distributed in person as well as by mail. |
| Results: | Sales increased the following year by 25 percent and more than eight new large accounts resulted directly from the promotion. |
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