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This little bit of genius was just installed in downtown London to promote the DVD release of 28 Weeks Later. To many it probably looks like a larger than life crazy maze thing with a URL, however to those in the know it is much more.
The poster is actually a giant QR code. A QR code acts like a Three-Dimensional barcode and modern smart phones have the capability of decoding them. QR codes have the ability of encrypting both text and images which are then revealed by mobile devices.
This poster actually says in plain text “It’s back on DVD September 10th” which is a little disappointing considering the context of the movie… I was hoping for an image of a flesh eating zombie.
None the less, the application of this unique technology is still really fascinating and it will be exciting to watch where this pops up next.
Want to implement a multi step direct response marketing campaign using a QR code call us today we have office in every major city…
Nye
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What’s that bar code?
This unique bar code on the lower right of the sticker (known as a QR code) lets customers - and potential customers - instantly learn more about a business, by visiting a mobile version of the business’ Place Page on any supported phone. Here’s more on how it works and what you can do with it:
- Make sure your phone can scan a QR code with its camera, either with an application that you download or via software that’s already installed on your phone. To find out what application to use for your phone, we recommend doing a Google search for the model of your phone along with “QR reader”.
- When you see a QR code, use your phone’s application to scan it. If you’re scanning a QR code on one of the window decals that we’ve sent to thousands of U.S. businesses, you’ll quickly be taken to that business’ mobile Place Page on Google, where you can:
- Read reviews to see what other users think about the business
- Find a coupon that the business has posted to their Place Page
- Star the business to remember to check it out later, or to remember to visit again
- Leave a review right after you leave the business. What’s a better time to write what you think, than when you’ve just visited?
Ready to try it? You can try scanning this code from your phone right now. (Hint: It will take you to google.com)
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