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"Cold Calling Doesnt Work But Look What Does… And It’s Fun"
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"Cold Calling STOPS HERE 26% Appointment Ratio AGAIN…"
05.26.2010 Author: Nye Ohrberg
Here Is Another One 33% Response Rate No Cold Calling No Minimum Order Send As Little or As Much Each Day! Or As Many Orders As you Can Handle…
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"Here Is Another One 33% Response Rate No Cold Calling No Minimum Order Send As Little or As Much Each Day! Or As Many Orders As you Can Handle…"
05.26.2010 Author: Nye Ohrberg
Imagine Clicking 1 Button For The Week and 25 of These Going Out and Getting 8 Face to Face Appointments NO COLD CALLING
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"Imagine Clicking 1 Button For The Week and 25 of These Going Out and Getting 8 Face to Face Appointments NO COLD CALLING"
05.26.2010 Author: Nye Ohrberg
Eliminate Cold Calling And Turn Your Sales People From Pests To Welcome Guests
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"Eliminate Cold Calling And Turn Your Sales People From Pests To Welcome Guests"
05.26.2010 Author: Nye Ohrberg
Finally Realizing Cold Calling Doesn’t Work… Try Dimensional Mail Guaranteed Double Digit Response!
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"Finally Realizing Cold Calling Doesn’t Work… Try Dimensional Mail Guaranteed Double Digit Response!"
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| Objective: | To generate referrals to an adolescent substance abuse program. |
| Strategy Execution: | The target audience-1,000 juvenile court judges, school guidance counselors, teachers and clergy in the states of Florida, Georgia, Alabama and South Carolina - was told by mail that the LIFE Program had come under the direction of the hospital. The theme, “A Kid On Drugs Can Sink The Entire Family” was used, along with graphics featuring a family photograph “sinking” into a turbulent sea. To encourage recipients to call the LIFELINE with concerns about any youth they were working with, the mailer included a life ring clock, a rolodex card and business reply card. The direct mail/specialty advertising campaign was supported with a variety of media including outdoor, radio, newspaper and trade journal advertisements. |
| Results: | The advertiser reported 300 requests for more information, and 10 admissions to the LIFE program attributed to the campaign. |
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"Generate Ongoing Referrals"
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| Objective: | To increase awareness of the advertiser’s commercial loan program; to add five new commercial loans. |
| Strategy Execution: | Decision-makers at 200 small to medium size businesses were targeted by mail to receive promotional products packaged in brochures. In each piece, product and copy were related, e.g., a money clip with copy pointed out “…after 100 years, we’ve got things rolling at a pretty good clip.” Or, “We’d like to show you the light” about commercial loans with an enclosed pen light. |
| Results: | By as early as one-third of the way into the six-month program, “we have achieved 40 percent of our goal of direct business inquiries,” said the advertiser’s vice president of planning and development. |
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"Zapp Bank: New Branch Promo"
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