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Cold Calling Was Eliminated 100% On this One And Awards Were Won For ROI
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"Cold Calling Was Eliminated 100% On this One And Awards Were Won For ROI"
Here Is Another One 33% Response Rate No Cold Calling No Minimum Order Send As Little or As Much Each Day! Or As Many Orders As you Can Handle…
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"Here Is Another One 33% Response Rate No Cold Calling No Minimum Order Send As Little or As Much Each Day! Or As Many Orders As you Can Handle…"
Do you feel it?
Everyone I talk with seems more optimistic about their business … the new car ads are starting to re-appear (didn’t think I would ever look forward to seeing them!) … the daily earnings reports from Wall Street are showing profits once again and it’s not just because it’s spring time!
Could the Great Recession finally be coming to an end? I pray it is.
In the meantime, my phone has literally been ringing off the hook with clients who want to improve their response rates on their marketing. Another sign???
But, and this is important: The old direct mail marketing methods won’t work. Spending is still too tight so you have to stand out more than ever before. Here’s how …
“Don’t throw away this opportunity!”
What am I talking about? I’m talking about Lumpy Mail of course! Lumpy Mail is what we call 3-dimensional mail. It can be a letter or a marketing message of some sort sent in a package such as a bank bag (yes a real bank bag!) or in a bottle (think of a message in a bottle) or in a tube or it could even be sent in a letter-size envelope with a piece of candy or something to make it “lumpy” and intriguing enough for someone to open it.
Think those ideas will get someone to open your marketing? You bet it will!
In fact, I’m going to give you the 3-step campaign that pulled in an incredible 50% response rate. Most direct mail campaigns generate about a 1 % response rate; 3% if they’re lucky!
“Finally! An offer you can put right in the bank.”
This one got a 50% response rate!!
When you need to grab a prospect’s attention, there’s no better way than to send them something they absolutely can’t ignore. Imagine getting a letter in the a trash can or in a bank bag? You just have to open them up.
The pieces you see in the pictures are part of a multi-step campaign we did for the National Basketball Association that was not only fun, but it worked!
The goal was to increase ticket sales.
The trash can mailer you see takes some chutzpah because you actually come right out and tell the prospect, “I knew you would throw my letter in the trash so I did it for you, but I think you would be making a big mistake. Here’s why …” Then you explain why you think your message is so important that they shouldn’t throw it away and instead should take the time to read what you have to offer.
In the next step of the mailing, we sent prospects a bank bag that said, “Finally, an offer you can put right into the bank.” Inside, we included another marketing message. Wouldn’t you open a bank bag if it was sent to your in the mail?
Finally, the third step was the clincher! We sent a coconut in a clear security bag. The coconut was divided in half so we could include an offer letter and a testimonial inside.
We’ve used this particular package in several campaigns, one of which generated a 60% response rate! When was the last time you generated a 60% response rate?!
It doesn’t matter what industry you’re in; promotions such as these outperform traditional marketing every time, especially in the current economy.
For more about these and other Lumpy Mail campaigns fill out the form on this post. And if you need help putting together your next campaign stuffing it mailing it getting you data to send it to call us at 866-776-6632.
Always taking your from where you are to where you want to go,
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"Want a 52% response rate or Higher? Here’s how."
In the age of Internet advertising and social networking, it may surprise many business leaders to learn that one of the most powerful marketing tools are often perceived as toys. The power hitter in reference: promotional products.
Promotional products are the pens that feature a company name on the side, the coffee mugs that showcase a firm’s logo or the branded polo shirts at a golf tournament. Statistically speaking, one in every four people is likely to have one of these items on their desk at work or in their kitchen at home.
These advertising specialty products are often seen as benign trinkets, viewed as silly toys or maligned as ineffective gimmicks. A closer examination of this $18.1 billion (with a “b”) industry reveals promotional items are in fact highly productive marketing mediums if used properly.
Aside from their perceived image, promotional products are one of the essential “M’s” in the business development equation. Six Sigma CRM, a leadgenaration 1-1 multi Step Marketing Automation service for entre-preneurs, notes that if a company has a clear, viable mission and message that resonates with their targeted prospect but lacks the marketing and merchandising effort to connect both with their end user, then the selling effort is destined to fail. Promotional products are the surprising superstar that enables organizations (start-up to Fortune 500) to effectively take their mission and message to the world. And does so in a way that is memorable, affordable, customizable, flexible and amazingly successful.
A 2009 study of the advertising purchasing habits of end buyers, ranked promotional products as their top advertising choice over mainstream media including television, newspaper and internet. (Source: t Louisiana State University and Glenrich Business Studies.)
A second study, “Effectiveness Of Promotional Products As An Advertising Medium” conducted by MarketTools, Inc. evaluated the action, reaction and relationship of products and their recipients. The study found that:
• 94 percent could recall a promotional product they had received in the past two years
• 89 percent could also recall the advertiser
• 83 percent reported that they liked receiving promotional products
• 48 percent would like to receive promotional products more often
• 69 percent generally keep the promotional product
“The MarketTools study,” notes Steve Slagle, president of Promotional Products Association International (PPAI), “validates what we communicate every day about our industry: promotional advertising items are the only media that consistently shows staggering results in end user recall and reaction. Specifically, the study found that 80 percent of the study participants could clearly identify the type of promotional product; 74 percent could recall the company/brand, the product/service and the message advertised.” “Further,” adds Slagle, “when consumers were asked which particular action they took after viewing and/or receiving the promotional product, the study revealed that consumers made a purchase (20.9 percent) more often than after viewing a print ad (13.4 percent), TV commercial (7.1 percent) or online ad (4.6 percent).”
Just as a superior recipe can be an epicurean flop in the hands of an inept cook, promotional products can be ineffective in the hands of marketers that lack the knowledge to optimize their value. Working with a seasoned industry professional can ensure the selection of the best product and the best campaign strategy that will produce results that can be substantive and exciting.
A recent campaign conducted by Erich Fischer, national Creative Technology guru, is a perfect example. His client was struggling with the diminishing traffic at their public workshops, down to as few as few as five attendees signed up for the last event. By incorporating Six Sigma CRM type tactics (a tube mailer with a simple promotional item inside), the same client sold out (filled every seating space) at their next workshop.
Misunderstood and underestimated, business owners and marketers mustn’t be so obsessed with the flash of social networking or the sex appeal of Internet-based advertising that they forget the tremendous power of promotional product-based marketing tools. Promotional products, often perceived as just toys, are in fact power tools loaded with desired advertising clout.
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