B2B Lead Generation Advice

B2B Sales professionals are always worrying about “how to get past the gatekeepers,” and I’m often asked to answer this question when I’m speaking to sales people. I refuse because it’s the wrong question. It suggests both artifice and difficulty, and I like neither. Instead, the superior question is:

“How can I get sought after and invited in by the decision-maker?”

Regardless of whether you sell Promotional Products or Copiers, my underlying premise is to engineer a situation where you are sought out, invited in, and welcomed as an expert.

Any sales trainer who is still directing you down the “101 tricks for sneaking past the gatekeeper” path should be studiously IGNORED!

The “Welcome Guest Process” in Brief

The process, presented here is very abbreviated form, it’s actually quite simple. it begins with

Step One:

One way or another getting qualified, interested prospects to raise their hands.

Step Two:

Step Two is then to send them information that raises their interests levels and “pre-sells” you and the value of the appointment itself.

Step Three:

Step Three is not to call them, but only to go and sell to them after they call you and ask you to do so.

Successfully implemented and religiously adhered to, this changes the entire life of the sales process. it multiplies income because your time is not wasted, stress is replaced with pleasure, closing rates skyrocket, transaction size increases, and referrals are easier to obtain.

This is one of the things our Silent Salesman Automated System prototype masters and some of the reasons why successful CEOs Sales People and Marketing Directors flock to us…

Our focusing on Lead Generation and Lead Conversion until the franchise prototype is seamless for all of our clients is the key because once that process is built they can now grow exponentially.

It’s the first system that intergrates Varible Data Direct Mail, Voicemail, E-mail, Live Callers, and TXT Messaging into one Automated Multi-Step Marketing System we call the Silent Salesman.

It changes everything because now marketing gets to do what they do and sales gets to do what they do and the CEO loves it because when those two work seemlessly you now have a prototype that allows you to grow the company exponentially.

Nye O.

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