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A QR Code (Quick Response Code) is a special kind of bar code that can be read by mobile phones and can contain a link to a website or other online information. We are going to use QR Codes to create a real life “follow me” button for my.SXSW on every badge.
Along with your badge photo, you will have a square bar code to scan. When you meet someone at an event, let them scan your badge with their smart phone, and they will automatically be following you on my.SXSW, where they can message you or access your contact information (depending on their privacy settings). Hopefully, this will cut down on the paper footprint of SXSW by reducing the need for business cards.
After the event, it is easy to download all your my.SXSW contacts to your address book. Just export(.csv download) your my.SXSW Contacts and import them into your favorite email, address book, or contact application.
You are just 2 steps away from connecting digitally:
- First, download a reader to your phone.
- Then, scan the badge.
Still have questions? Check out our
QR Code FAQ.
Once your reader is installed, you need to find a QR Code to scan. We’ve included one at the top of this page as an example. It takes you to our QR Code landing page that contains all the details on SXSW 2010’s mobile content
You also want to make sure your phone is close enough that the code takes up the majority of the screen but is never cut off by the edges.
Depending on the reader and your type of smart phone, you may have to take the photo yourself or it might do it automatically. The reader will then decode the QR code and present you a link to “sxsw.tv/xxxx” that’s the short URL to friend that person. Follow that link, and you are now connected on my.SXSW.
Don’t have your badge to practice with? Use our demo code at the top of this page.
Download a Reader to your phone.
The first step to scanning a QR Code is to download a reader. For your phone to work it needs a camera and a connection to the internet. The easiest way to download a reader is to use link.me/sxsw a reader selector run by our friends at QM Codes. Just go to this site, and it will automatically download the correct reader for your phone. Want to be a power-user and download it yourself? Here are a few of our suggestions:
Scan the Badge.
It is super easy to scan a badge. First, activate the QR reader on your phone. Then, aim your camera at the code, the camera should be centered and on level with the tag, just like it was evaluating a fine painting. 
If you’d like to take your next trade show to the next level using QR codes fill out the form below and I will personally show you how…
Nye
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